Beauty UK Eyeshadow Collection




Our Eyeshadow Collection flaunts a stunning array of eight carefully curated palettes to create all the flawless looks you need. Each palette contains a combination of ten delectable shades; from soft, nude and pastel hues, smouldering, smokey darks to risky and fearless brights. All in a combination of velvety rich mattes, silky satins and sparkling metallics laced with lustful glitter. The exclusive creamy rich formula ensures a rich colour payoff with intense lasting power.
Prepare your eyelid first with Beauty UK Eye Primer. Apply desired shade, build and blend softly for your personalised, flawless finish. Dare to play with the colours and create endless looks with our vast selection of shades in matte, satin and shimmer finishes.





Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes. But...

A revelation in style and convenience – these dual use pencils give black eye liner precision on one end with a sumptuous smoothie of creamy, metallic eye shadow on the other....

One palette of perfectly pretty shadows, a variety of ways to wear and colors that last and last! Made to Last Powder Eyeshadow Collection lets you contour, highlight and create...

Our fabulous NEW HD Felt Tip Eyeliner – features a flexible felt tip applicator to provide the ultimate control and accuracy to immediately accentuate the eyes.

Stand out from the crowd with a dramatically bold or sleek look with our NEW blacker than black liquid eyeliner - Phantom True Black Eyeliner. Easy to apply, the eyeliner...

The set of the most beautiful colors of eyeliners with a subtle metallic touch will brighten up your eyes for every occasion.

Introducing Twist Eye Liner Pencil - featuring an integrated sharpener to keep things perfectly precise at all times, these long lasting, intensely pigmented eye liner pencils...


High intensity pigment delivers rich color pay-off in four fabulous shades. Create precise thin lines and dramatic thick lines in one even stroke. Quick drying, smudge-proof and...

Semi-Permanent formula for extended wear. Waterproof and smudgeproof for all day wear. Line & define with long-lasting definition. Unique formula glides on smooth with...
Born and bred in the UK (hence the name), beautyuk has grown from strength to strength since its humble beginnings five years ago. We are a family run business, which is quite nice really in a world full of big, scary, faceless corporations, and it means we can provide a much friendlier, more tailored service for our customers.
We have big plans to become the number one colour cosmetics brand in the market and we think our website makes our statement quite nicely - we hope you like it.