Beauty UK Eyeshadow Collection




Our Eyeshadow Collection flaunts a stunning array of eight carefully curated palettes to create all the flawless looks you need. Each palette contains a combination of ten delectable shades; from soft, nude and pastel hues, smouldering, smokey darks to risky and fearless brights. All in a combination of velvety rich mattes, silky satins and sparkling metallics laced with lustful glitter. The exclusive creamy rich formula ensures a rich colour payoff with intense lasting power.
Prepare your eyelid first with Beauty UK Eye Primer. Apply desired shade, build and blend softly for your personalised, flawless finish. Dare to play with the colours and create endless looks with our vast selection of shades in matte, satin and shimmer finishes.

Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.


A revelation in style and convenience – these dual use pencils give black eye liner precision on one end with a sumptuous smoothie of creamy, metallic eye shadow on the other....

With our 10 color Eyeshadow Palette, you can have a Vivid, High Definition eye look everyday. This compact is small enough to take with you but big enough to hold 10 high payoff...


Get a fresh take on color with the Fruity Fun eyeshadow palette collection. These 9 pan palettes have a mix of matte and shimmer finishes with bright, coordinating colors in...



One palette of perfectly pretty shadows, a variety of ways to wear and colors that last and last! Made to Last Powder Eyeshadow Collection lets you contour, highlight and create...

Gel Liner KitThis gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear. Professional fine...

Our NEW Pro Gel Eyeliner range is a luxurious, creamy, long-lasting formula that promises intense colour and high shine. Available in 3 opulent shades, including jet black,...

Eye definition becomes easier and more exciting with our new and improved pencils. With the most extensive color selection available, your customers will have the variety they...

Stand out from the crowd with a dramatically bold or sleek look with our NEW blacker than black liquid eyeliner - Phantom True Black Eyeliner. Easy to apply, the eyeliner...

Water-based eyeliner, easy to put on and to take off. Deep matte finish, just like ink on paper. The feline glamour of the perfectly opaque, darkest black.

For eyes that turn heads, you need this quick-drying liquid-to-matte liner that delivers full color for up to 17 hours. An ultra thin felt tip applicator lets you create...


Makeup wearers no longer have to choose between the ease of application in an eye pencil and the smooth feel of liquid eyeliner. The new Glide liner has the soft and gliding...


Our Line & Define Eye Pencil is highly pigmented and designed for easy application and intense definition. A number of shades available including Dark Grey & Blue!...
Born and bred in the UK (hence the name), beautyuk has grown from strength to strength since its humble beginnings five years ago. We are a family run business, which is quite nice really in a world full of big, scary, faceless corporations, and it means we can provide a much friendlier, more tailored service for our customers.
We have big plans to become the number one colour cosmetics brand in the market and we think our website makes our statement quite nicely - we hope you like it.